Shock Awe Tactics to Impress Our Clients

Sometimes it simply takes using shock awe tactics to impress our clients.

A few weekends ago, a technology client of mine took us out to a friendly business dinner.

Little did I know, this meal would offer me one of the great lessons in show awe tactics campaigning! And it certainly relates to doing successful business indulgences.

He is from a small village in the Philippines, and he told us he would take us to an indigenous restaurant where they served delicious Filipino food.

Wow, it’s totally weird what we will do to impress our clients.

Sometimes we will eat bizarre foods to impress our clients. And in the aftermath, thoroughly enjoy the experience!

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Shock Awe Tactics for Starters

It was very unique and was certainly a beautiful spread. The table was covered with banana leaves, and the food was strategically placed in 6 groups along a 12 foot long bamboo table.

The delicious meal was comprised of pork adobo ribs, crispy boneless chicken, whole tilapia grilled fish, shrimp, mussels, rice, bok choy - and my all-time favorite bone marrow!

We sat in groups of 3 and customarily ate with our hands. This was a total indigenous tribe experience!

Shock Awe Tactics: A Beak of Disturbance

After we enjoyed our delicious indigenous meal, he said he had a special "treat" for us, a delicacy from his home village in the Philippines.

Two minutes later, the waiter brought out what appeared to be 2 hard-boiled eggs with a special sauce in the center.

My client explained this was called balut, the half- developed offspring of a duck fetus, and inside was the stillborn embryo chick yet unhatched, and it was a popular snack to eat in his village.

Grasping the egg in his palm, he began to crack the hard shell from the top and began to drink the stillborn "juice" from the egg sack. He then cracked and removed the entire shell, exposing in his hand a crinkled dumpling-like object while pointing and explaining what the small dark concentric ring and two black dots were.

There was the beak and eyes of the stillborn duck embryo - and within seconds he immediately began devouring in whole its stillborn unhatched carcass with a hearty insatiable delight!

Even I had to jump back at the sight! It was both shocking and rather disturbing!

Yet I remembered that my client's sudden heroic gastronomic act left me a feeling of undying pride and great respect toward him!

Since that weekend, my new well-respected client has disturbed me enough into having him work on my websites.

New Shock Awe Tactics: Last Weekend’s Tribal Ants

I suppose I should speak for myself as last weekend I was “sucked into” going to experience some very strange but surprisingly delicious Central Eastern Indian delicacies.

Last Saturday night, a technology client of mine took us out to dinner. He is originally from a small tribal village in central eastern India, and he told us he would take us to an indigenous underground secret “restaurant” in Brooklyn where they served delicious Bastar tribal food.

The delicious meal included quite an odd spread comprised of a whole roasted pig, tilapia grilled fish, pork adobe ribs, shrimp, mussels, rice - and one of my all-time favorites bone marrow!

We sat in groups of 3 and customarily ate with our hands. For the second week in a row, this was a total indigenous tribe experience! After we enjoyed our delicious indigenous meal, he said he had a special "treat" for us, a delicacy from his home state of Chhattisgarh.

Two minutes later, the chef brought out what appeared to be several large portions of a reddish-brown fibrous material speckled with spots of “white” sunken inside banana leaves.

Upon closer inspection, I could see this food was made up of red ants and their eggs!!

Oh My!!!

Red Ant Chutney

My client explained this was a dish called red ant chutney, where after the red ants are captured they are transported to the kitchen and crushed in a pestle and mortar with chili ginger and salt. The chef then grinds them into a paste to make a chutney locally known as “Chapura”.

He explained the bodies of these ants contain formic acid that are believed to have useful medicinal qualities. He told me it was a popular snack to eat in his tribal village.

Grasping a large piece of baked naan bread, he quickly scooped up the fibrous contents from the top with the bread and within seconds he immediately began devouring a large chunk of minced red ants and eggs with a hearty insatiable delight!

Even I had to jump back at the sight!

It was both shocking and deliciously disturbing!

Yet once again like the week before, I remembered that my client's sudden heroic gastronomic act left me a feeling of undying pride and GREAT respect toward him!

He even inspired me to try it.

Although I can tell you it is definitely an acquired taste, surprisingly it was quite palatable!

Shock Awe Tactics: From Our Commenters

Here were some excellent comments made by some of our awesome community members:

Just as in any other business, online entrepreneurs are sometimes rewarded for outrageous acts, breaking norms, attention-getting stunts, and totally out-of-the-box thinking. As you've just described, Shock and Awe! thanks! – Anonymous

Oh my goodness...you brave soul! Did you also partake or only in the viewing?
Oh wow, oh wow, oh wow. I am in shock as it is! – Anonymous

Now, who would have thought that you live in frog- country.
I enjoyed your food list, some I know about and others I had never heard of.
I am happy you did not mention the eating of the brain from a live monkey.
Yes, Bon Appetit - Anonymous

That would certainly push me over the edge! McDonald's where are you????
Aside from the joke, the shock and awe value is immeasurable. – Anonymous

That truly is shock and awe tactics, we here in South Africa have many weird delicacies like
Live Mopanie worms, Sheep's head and a myriad of other examples, but my culinary preferences will not deter me from a sound business deal. Thanks for sharing your experience Kaju, this informs me that there are other interesting delicacies elsewhere that can shock.- Anonymous

LOL Kaju, I am often in Phils for business meetings in my 'other life" have never been able to handle that dish. I cannot handle the chicken curry here in Indonesia with the chicken's head (amongst other things) still in it! - Anonymous

Just Eat It!

These are the kind of shock awe tactics that puts a charge into our fledgling businesses and drives us over the edge to success.

Also the type of shock awe tactics that has fueled the rise of newbie industrious online community members to higher visibility and a rapid rise in the SERP rankings.

Lesson well learned.

Thank you for reading and hope you received some shocking enlightenment.

Shock awe tactics work!

Please feel free to make your comments, they are always welcomed.