Understanding SEO for Beginners
Understanding SEO for beginners is a challenging undertaking.
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For all the total beginners out there, I am sure you might have heard of the term SEO.
Or perhaps you have heard of the term, but are still unclear what it means.
SEO stands for search engine optimization.
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What is Search Engine Optimization?
Search engine optimization is the process of maximizing the number of visitors to your website by ensuring that your site appears high on the list of results returned by a search engine, which are called the search engine results pages (SERPs).
The most popular search engine by far is Google, which owns 66% of the market share. Bing and Yahoo split the balance of the remaining 33%.
Like any other brick and mortar business, any online business needs paying customers. Only paying customers will bring revenue to the business. In order to have paying customers, we first need to get visitors to come to visit our store (website) who want to buy something, and that’s where SEO comes in.
SEO is the most popular way to increase FREE traffic to your online real estate. By far, it is one of the best organic methods to increase visitors to any website.
However, learning the most effective way to gain FREE (organic) traffic to your site is indeed a challenge especially in the beginning.
SEO is Both Art and Science
Even many of the so-called SEO experts will often butt heads and not agree, which makes SEO a very controversial topic.
To convolute matters even more, Google is ever-changing its algorithms. Google is a lot "smarter" than it was even one year ago. Therefore a Google ranking strategy that worked in the not so distant past will not be nearly as effective today.
SEO is truly equally both an art and a science.
After reading many different articles, speaking with different "experts" on the topic, and listening to folks comments I've formulated my own conclusions on the subtleties of SEO article writing for ideal ranking.
This is why it’s my intent to teach SEO to you in the most simple but effective way.
How effectively I will promote understanding SEO for beginners is all in my pedagogy.
Here is a simplest way I know how.
SEO Made Simple: The Secret Sauce
Teaching SEO the simple way to promote greater understanding SEO for beginners is a daunting challenge in and of itself.
Here I will try to provide an” SEO Made Simple” strategy and feed you the “secret sauce.”
Ultimately the basis of SEO success all boils down to this simple strategy:
To SEO your content for optimum rankings, write every article only around one keyword."
Other "gurus" such as Neil Patel, and Brian Dean and others claim we can and should be using more than one keyword in our articles to maximize our rankings in the SERPs.
And they are not wrong.
The reason IMO is contained in the power of Latent Semantic Indexing, or LSI.
What is LSI?
For those who may not be familiar with the term, Latent Semantic Indexing (LSI) are related words associated to your main keyword.
For example, LSI keywords (or related keywords) to a Main keyword i.e. "Jogging" might be words like "Nike running shoes, 5K, asphalt, and rubber soles".
LSI is not to be confused with synonyms such as "running"; LSI words are related words not synonymous words, although in this case "running" would work too.
Google is a lot smarter now than it used to be; therefore when it ranks an article, it is looking for and can recognize "intent" (through its bots that search your articles) and can now discriminately discern that specific intent through an articles' LSI keywords.
The more relevant LSI keywords your article contains to the Main keyword, the more certain Google is that you are writing with "intent" about that particular subject (and that you are an authority in the subject), and therefore will rank your article higher in the Search Engine Results Pages (SERPs).
This is all part of Google's latest algorithm changes the past few years.
It used to be that Google would only judge your article by your Main keyword, and the number of repeated instances of that main keyword throughout your article, and use that information to know the subject you were writing about and whether you were an authority.
Today employing this "old" strategy is an abject negative, as this is indeed the definition of keyword stuffing.
Don't Think Technical: Use Only One Keyword Per Article
Sounds pretty technical, right? Well, it actually is. But that doesn't mean we need to think "technically" when we write in order to rank our posts on Google Page 1.
In fact, I would argue that for most (except for tech nerds like me) this would be a hindrance to one’s writing, this is the main reason I teach you to write around only one main keyword.
And to write the rest of our article "naturally."
And writing great content in the simplest and most intuitive way is what it's all about.
There is indeed a method to the madness, and the system works!
Write Great Content, That's All That Matters!
So let the Neil Patel's and the Brian Dean's of the world and all the other SEO gurus dissect ad infinitum all the various SEO strategies using LSI graphs and more complex tools.
If you have a penchant for this amount of depth of SEO analysis (like me), then by all means go for It. As long as you are confident such analysis will not get in the way of writing great natural content.
However, the better strategy for most of us is the KISS principle: keep it short and simple.
Follow my simple but highly effective training.
Conclusion: Understanding SEO for Beginners
Understanding SEO for beginners is vital toward improving your Google rankings.
However, to succeed will require practice, practice, and more practice.
Continue to apply the one main keyword per article to your content writing strategy, and soon you will be consistently writing GREAT content that ranks, and that is what matters most.
Here's to your next Google Page 1!
Please feel free to make any comments below, and let’s continue this important discussion.