How To Find My Niche

How to Find My Niche

“How to Find My Niche” is the first and most basic part of a 3-part series of articles I will be presenting about this topic on this blog.

This is one of the most important questions and challenges all new internet marketers must face when trying to start their first online business.

In this article, I will first define what a niche is, and then share with you part of my own personal journey, of being confronted with the dilemma of having to select between two very different but difficult choices.


how to find my niche is a difficult journey to map

Thankfully after deep thought and study, I discovered how to find my niche.

In case you missed my other informative articles on finding your niche that will make you money, click the links below to read those other 2 parts plus one BONUS article:

What is the Best Niche for Affiliate Marketing?

Unique Niche Business Ideas That Make Money

9 Great Niches That Earn Money

There are affiliate links within this post. What this  means is that if you decide to purchase anything through one of my links, I'll be rewarded with a small commission at absolutely no extra cost to you. This small commission helps me run and maintain my website.

what is a niche?

What is a Niche? 

Niche is a very confusing word. It always has been for the majority of the population. There are too many folks who read too much into the term “niche.”  

A niche is simply a group of people looking for common products and services.

With over 3.8 Billion people on the internet – the largest marketplace by far in the world - you never want your niche to be too broad. It is simply a big mistake and one of the worst things you can do.

You want to be very narrow about who you are targeting for your products and services. These people are very interested in something of value to them, but there needs are very specific.

If you are targeting too broad, you will not be able to speak to your audience. You will utterly miss your mark. Period.

Gaining people’s trust is the hallmark of any successful business, and go too broad and people will not trust you.

It’s like shopping in K-Mart for high quality sports gear. Even though K-Mart does carry limited sports gear their options are limited; and you would unlikely be able to trust the salesperson.

It would never be the same experience as walking into a store that specializes only in sports gear or a specific type of gear, and also has the reputation of providing the best high quality brands. This would be akin to walking into Paragon Sporting Goods or North Face.

So when you are tackling the burning question “How to find my niche?” you first need to ask yourself these following questions:

  • Who are my customers?
  • Who does the message of my product or service resonate most to? (Define demographic)
  • Do I have a passion for this niche?
  • Is there are profitable market in this niche? (this will require research)

how to find my niche on the globe

That’s why you definitely need to become an expert and an authority in your niche.

So let me first show you what not to do.

First let me give you an example of a niche that is too broad followed by several concrete examples of groups of people that fall within a much narrower band and thus are "niche" specific.

how to find my niche cannot be too broad

A Group of People Interested in SPORTS is Too Broad.

People who are interested in Sports could include any type of sport.

“Sports” isn't a niche. It is way too broad. There is no way you will be able to effectively target tka group interested in sports.  You need to dig deeper in “sports” and find a specific group of people who have much narrower interests.

Here are examples of niches that could work in Sports:

  • Target to a group of people over 55 years old who love long distance running. That is a targeted niche. There are MILLIONS of people looking to do this.
  • Target to a group of people who are paraplegic skiers. That is a targeted niche. There are MILLIONS of people looking to do this.
  • Target to a group of people who are into the lost art of bumper pool. That is a targeted niche. There are MILLIONS of people looking to do this.
  • Target women who are 10 Ball pool players. That is a targeted niche. There are MILLIONS of people looking to for this type of help.
  • Target a group of people who are into the latest paragliding techniques. That is a targeted niche. There are MILLIONS of people looking for these.

Now do you see how this works?

No one is looking for sports, they are looking for searching for very specific sports and activities, and the latest techniques in those activities.

how to find my niche in paragliding

Within the broad "sports" industry there are literally 10,000’s of niches. That is tantamount to tens of thousands of groups looking to buy something, looking to get something accomplished, and looking for help to solve a problem.

Once you are able to isolate one of these and set your target on it, you will have yourself a niche and a very large group of people.

two equal niches

How Do I Choose Between 2 to 3 Niches?

When I first started my journey, I found myself “sitting on the fence” regarding choosing my new niche.

Well, one thing that I definitely discovered in the process is that a niche is not a niche.

I truly was torn between what I considered to be 2-3 “equally strong” passion niches for my new niche website.

  • One was in a field that I consider to have a passion for
  • One was in a field that I consider myself to be an “expert” in now
  • One was in a field that I was considered to be an authority in the past

Two of the three were niches I have a very strong passion for, and ALL were in an area I am very good at.

Which niche should I choose?

  • A niche that is my passion?
  • A niche where I am an expert?
  • A niche where I am an authority?
self-doubt sets in

This dilemma became so difficult, I agonized over my decision for more than one week. The week did feel much longer. It was causing lack of sleep and affecting me in other strange ways.

I had to take control over it!

how to find my niche? Do more research

How To Find My Niche? Do More Research

How did I take control and make my ultimate choice between 2 equally attractive niches?

I did more research into those possible niches.

And then I did even some more research.

In the end, I followed my own intuition and ended up taking my own advice.

After doing 3 solid days of additional research, my conclusion became quite apparent:

  • Not all “niches” are created equal, although future performance can never be guaranteed by past successes
  • There is a way that one can project whether one niche has a greater potential for profitability success over another.

My friends, the devil is in the details. I will leave the details revolving around that decision to a future related article. Perhaps Part 2 or maybe Part 3.

Although I will defer the details and what my chosen niche was to that later article, I can say with absolute certainty I was really excited about my choice and glad I took my own speculative advice.

Through elbow grease trial and error, I was proud that I discovered how to find my niche.

a Double-edged sword of doubt

Shortly after making my decision of picking my #1 niche, My Own Worst Enemy (doubt) creeped in and this decision soon felt like a double-edged sword.

how to find my niche can trick your mind

Self-Doubt Plays Tricks on the Mind

Once you decide on a niche, your branding becomes very important.

The next most important step for me was to pick a domain name for my new niche website that best reflected my brand identity.

Unfortunately, I had many doubts.  

Self-doubt is dangerous, and during any vulnerable moment it can play tricks on the mind of anyone. Immediately it dawned on me my plan might not work.

This was all due to the domain name.

In the process, I came up with a Great Name for my business branding, but I was all but certain me this domain name for my branding would never be available.

My sense was that even if it was at all possible, it would cost me a few thousand dollars to purchase this domain name from the owner.

And I didn’t have thousands of dollars to spend to purchase that domain name from an established owner.

Found my domain name

However, soon I realized that all may not be lost.  If this domain name was taken and also not available for sale, I could still come up with a different similar domain name that could convey my brand that would be available.

My confidence once again blossomed.

Secure a Domain Name for your Niche

Secure a Domain Name for Your Niche

Well, I’m happy to say that what once seemed impossible, became a wish coming to fruition!

Shortly thereafter, the Big News one day came to me as an outrageous shock.  I couldn’t believe it. I was able to secure that EXACT Domain name without paying a dime!

The exact Domain name I had planned for and wanted all along.

Woo Hoo!! !

Life was great again, and I was back to work!

The simple lesson here is never assume anything by allowing your temporary demons to get the best of you, always re-check FIRST!

how to find my niche produced success!

Stay Tuned for Part 2 and Part 3

Only time will tell, but I have Great confidence in my plan.

And my Plan will be executed with Great confidence!

After my first success, with certainty I knew I could always replicate how to find my niche.

Onward and upward Ladies and Gents!

More progress may be reported very shortly.

Stay tuned for part 2 and Part 3.

Please feel free to ask any questions or make comments below.

About the Author

KAJU is the band leader and founding member of OFF THE HOOK, one of the premiere dance party bands in the New York Tri-State Area. After contracting a mysterious hand disorder, Kaju now writes to help other musicians and artists deal with disabilities. Currently he is a Full-time Affiliate Marketer and 1-on-1 mentor at Wealthy Affiliate, a community that can help anyone start an online business without prior experience. This is where he teaches others how to make a great passive income. Read more about his story here!

  • Cheryl Brown says:

    Thanks for sharing this with us. I was very interested to find out how you went about looking for your niche. I am thinking that my niche for my site may also be too broad.

    I liked the way that you have decided to wait until either Part 2 or 3 to tell us what your niche is as it makes sure that people will come back to find out what it is.

    • Kaju says:

      You are very perceptive Cheryl, Thanks! Yes, this was simply an introductory about niches for those who might not be familiar with the term. I don’t like to bombard others with too much information, since this is a 3-part series. Learning after all, is iterative:)

  • Lynn says:

    These are great tips for finding and choosing a niche. I find that is one of the hardest parts and can really trip people up and actually prevent them from even getting started.

    • Kaju says:

      Indeed, finding a niche can be very tricky, Most people goo way too broad, you really need to drill down and get very specific:)

  • Nicole says:

    It’s a lot to think about with these niches. Still trying to figure it out. Great info in this post though.

    • Kaju says:

      Thanks so much Nicole. Finding our right niche is one of the most challenging aspects of affiliate marketing.
      Get it wrong, and we can play in the “Google sandbox” for an eternity.

      But get it right, and we can be “cha-chinging” in the sunshine!


  • Dawn says:

    Thanks for the information. I like lots of topics and I’m not sure now what direction to go. I just want to make money online and learn how to do that.

    • Kaju says:

      Thank You for commenting here Dawn. I would then recommend you choose a topic you have a strong passion for, find out how competitive it is, then to do lots of research.
      Dig deeper to see what is making money in related niches, and what is not. Then pick one, and Do It!

  • Kaju,

    Thanks for this post, the subject of which plays such a crucial part in the direction most online marketers take in devising a marketing strategy, all focused around a particular niche.

    As a member and ambassador of Wealthy Affiliate, I have seen posts from some members who, at some given point in their marketing journey had suddenly realized that they may have chosen the wrong niche. While there is a myriad of reasons for a member to come to that realization, the time lost in that process and in going in an unintended direction can have a negative effect on the member.

    Therefore, your post which is so rich in content and advice, last but not least the reminder to secure a domain name for your niche, can not only save time and headaches but also money.


    • Kaju says:

      Thank You so much Gabriel, I am very appreciative that you feel this article is most helpful and can save time, money, and headaches for the new online marketer to find their right niche.
      Finding a great niche that can create income is one if not THE most important decision a new online marketer must make.

      You have a habit of contributing very helpful and pointed comments that always enhance the user experience, one of the most worthy traits of your Ambassador status.

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