How to Find My Niche
“How to Find My Niche” is the first and most basic part of a 3-part series of articles I will be presenting about this topic on this blog.
This is one of the most important questions and challenges all new internet marketers must face when trying to start their first online business.
In this article, I will first define what a niche is, and then share with you part of my own personal journey, of being confronted with the dilemma of having to select between two very different but difficult choices.
Thankfully after deep thought and study, I discovered how to find my niche.
In case you missed my other informative articles on finding your niche that will make you money, click the links below to read those other 2 parts plus one BONUS article:
There are affiliate links within this post. What this means is that if you decide to purchase anything through one of my links, I'll be rewarded with a small commission at absolutely no extra cost to you. This small commission helps me run and maintain my website.
What is a Niche?
Niche is a very confusing word. It always has been for the majority of the population. There are too many folks who read too much into the term “niche.”
A niche is simply a group of people looking for common products and services.
With over 3.8 Billion people on the internet – the largest marketplace by far in the world - you never want your niche to be too broad. It is simply a big mistake and one of the worst things you can do.
You want to be very narrow about who you are targeting for your products and services. These people are very interested in something of value to them, but there needs are very specific.
If you are targeting too broad, you will not be able to speak to your audience. You will utterly miss your mark. Period.
Gaining people’s trust is the hallmark of any successful business, and go too broad and people will not trust you.
It’s like shopping in K-Mart for high quality sports gear. Even though K-Mart does carry limited sports gear their options are limited; and you would unlikely be able to trust the salesperson.
It would never be the same experience as walking into a store that specializes only in sports gear or a specific type of gear, and also has the reputation of providing the best high quality brands. This would be akin to walking into Paragon Sporting Goods or North Face.
So when you are tackling the burning question “How to find my niche?” you first need to ask yourself these following questions:
- Who are my customers?
- Who does the message of my product or service resonate most to? (Define demographic)
- Do I have a passion for this niche?
- Is there are profitable market in this niche? (this will require research)
That’s why you definitely need to become an expert and an authority in your niche.
So let me first show you what not to do.
First let me give you an example of a niche that is too broad followed by several concrete examples of groups of people that fall within a much narrower band and thus are "niche" specific.
A Group of People Interested in SPORTS is Too Broad.
People who are interested in Sports could include any type of sport.
“Sports” isn't a niche. It is way too broad. There is no way you will be able to effectively target tka group interested in sports. You need to dig deeper in “sports” and find a specific group of people who have much narrower interests.
Here are examples of niches that could work in Sports:
- Target to a group of people over 55 years old who love long distance running. That is a targeted niche. There are MILLIONS of people looking to do this.
- Target to a group of people who are paraplegic skiers. That is a targeted niche. There are MILLIONS of people looking to do this.
- Target to a group of people who are into the lost art of bumper pool. That is a targeted niche. There are MILLIONS of people looking to do this.
- Target women who are 10 Ball pool players. That is a targeted niche. There are MILLIONS of people looking to for this type of help.
- Target a group of people who are into the latest paragliding techniques. That is a targeted niche. There are MILLIONS of people looking for these.
Now do you see how this works?
No one is looking for sports, they are looking for searching for very specific sports and activities, and the latest techniques in those activities.
Within the broad "sports" industry there are literally 10,000’s of niches. That is tantamount to tens of thousands of groups looking to buy something, looking to get something accomplished, and looking for help to solve a problem.
Once you are able to isolate one of these and set your target on it, you will have yourself a niche and a very large group of people.
How Do I Choose Between 2 to 3 Niches?
When I first started my journey, I found myself “sitting on the fence” regarding choosing my new niche.
Well, one thing that I definitely discovered in the process is that a niche is not a niche.
I truly was torn between what I considered to be 2-3 “equally strong” passion niches for my new niche website.
- One was in a field that I consider to have a passion for
- One was in a field that I consider myself to be an “expert” in now
- One was in a field that I was considered to be an authority in the past
Two of the three were niches I have a very strong passion for, and ALL were in an area I am very good at.
Which niche should I choose?
- A niche that is my passion?
- A niche where I am an expert?
- A niche where I am an authority?
This dilemma became so difficult, I agonized over my decision for more than one week. The week did feel much longer. It was causing lack of sleep and affecting me in other strange ways.
I had to take control over it!
How To Find My Niche? Do More Research
How did I take control and make my ultimate choice between 2 equally attractive niches?
I did more research into those possible niches.
And then I did even some more research.
In the end, I followed my own intuition and ended up taking my own advice.
After doing 3 solid days of additional research, my conclusion became quite apparent:
- Not all “niches” are created equal, although future performance can never be guaranteed by past successes
- There is a way that one can project whether one niche has a greater potential for profitability success over another.
My friends, the devil is in the details. I will leave the details revolving around that decision to a future related article. Perhaps Part 2 or maybe Part 3.
Although I will defer the details and what my chosen niche was to that later article, I can say with absolute certainty I was really excited about my choice and glad I took my own speculative advice.
Through elbow grease trial and error, I was proud that I discovered how to find my niche.
Shortly after making my decision of picking my #1 niche, My Own Worst Enemy (doubt) creeped in and this decision soon felt like a double-edged sword.
Self-Doubt Plays Tricks on the Mind
Once you decide on a niche, your branding becomes very important.
The next most important step for me was to pick a domain name for my new niche website that best reflected my brand identity.
Unfortunately, I had many doubts.
Self-doubt is dangerous, and during any vulnerable moment it can play tricks on the mind of anyone. Immediately it dawned on me my plan might not work.
This was all due to the domain name.
In the process, I came up with a Great Name for my business branding, but I was all but certain me this domain name for my branding would never be available.
My sense was that even if it was at all possible, it would cost me a few thousand dollars to purchase this domain name from the owner.
And I didn’t have thousands of dollars to spend to purchase that domain name from an established owner.
However, soon I realized that all may not be lost. If this domain name was taken and also not available for sale, I could still come up with a different similar domain name that could convey my brand that would be available.
My confidence once again blossomed.
Secure a Domain Name for Your Niche
Well, I’m happy to say that what once seemed impossible, became a wish coming to fruition!
Shortly thereafter, the Big News one day came to me as an outrageous shock. I couldn’t believe it. I was able to secure that EXACT Domain name without paying a dime!
The exact Domain name I had planned for and wanted all along.
Woo Hoo!! !
Life was great again, and I was back to work!
The simple lesson here is never assume anything by allowing your temporary demons to get the best of you, always re-check FIRST!
Stay Tuned for Part 2 and Part 3
Only time will tell, but I have Great confidence in my plan.
And my Plan will be executed with Great confidence!
After my first success, with certainty I knew I could always replicate how to find my niche.
Onward and upward Ladies and Gents!
More progress may be reported very shortly.
Stay tuned for part 2 and Part 3.
Please feel free to ask any questions or make comments below.